Kristina Alfonsi | Creative Director

Orchestrating experiences through themes of discovery & play.

Animated scene of a woman in a submarine control room, looking out at the ocean and a naval ship through the windows, holding a device connected to a tentacle outside.

I still get a little surprised when it works. When a room full of people forget where they are. Or when a child reaches for something and suddenly wants to know more. That feeling is the goal, and what I'm designing toward every time.

Creative Work

Different worlds. Different players. Different constraints. One question underneath: what does it take to make someone feel like this was made for them?

Amazon Alexa logo on a blue background with speech bubbles.

Amazon Alexa Games

Your living room becomes the ride

A pastel-colored cosmic background with a purple geometric crystal at the center, reflecting light and surrounded by small stars.

EA | The Sims

Protecting what fans love while giving it room to grow

Animated image from 'Ice Age Scrat Tales' showing a squirrel named Scrat chasing a prehistoric squirrel with a long tail in a snowy winter landscape.

Blue Sky Studios | Disney

Learning the difference between what is seen
and what is felt

Prime Gaming logo with purple background and white text

Amazon Prime Gaming | Luna

Permission to play for everyone in the room